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<\/figure>\n1.\u00a0Why Meta Launched Threads?<\/h2>\n
Meta is not currently capitalising on Threads. The platform is not pushing hashtags, which are arguably at the heart of Twitter, and it is currently not doing advertisement marketing much, either. So, how is it any better?<\/p>\n
1.1 Less Political Oriented<\/h3>\n
Twitter\u2019s primary discussion topic is politics \u2013 and the way to identify trending topics is through hashtags. Importantly, however, most of the Tweets posted on this subject are also accompanied by what has become a Twitter-specific feeling \u2013\u00a0indignation<\/a>. Twitter is arguably much better used for expressing opinions than spreading actual information, which was its initial goal.\u00a0But Threads is not doing that either.<\/em><\/p>\n Adam Mosseri, the head of Threads at Meta, spoke on the reasoning behind creating the platform, saying \u201cWe are definitely focusing on kindness and making [Threads] a friendly place\u201d. Threads\u2019 design essentially restricts the publication of content similar to that on Twitter. In limiting the political talk that could make its way on Threads, Meta essentially cut out a significant proportion of Twitter users that might have otherwise migrated to the platform.<\/p>\n \u201cWe are definitely focusing on kindness and making [Threads] a friendly place<\/em>\u201d. – Adam Mosseri, Head of Threads at Meta.<\/p>\n Considering that Meta launched Threads at a very opportune moment for reluctant Twitter users, it could be seen that Meta is looking to overtake Twitter. More specifically, Meta was launched soon after Elon Musk decided to\u00a0limit the number of tweets that users can see per day<\/a>. This decision left many users feeling sour, and moving to Threads soon.<\/p>\n In fact, Meta has a history of launching products and functions in a bid to kill off its competitors. For example, in light of the rise of TikTok, a short-form video hosting service which has over 2 billion users globally, Instagram launched the function of \u2018Reel\u2019. Instagram’s move to incorporate short-form video content through Reels can be seen as a response to the success and growing user base of TikTok. Therefore, the launch of Threads is not a surprising news.<\/p>\n There is currently\u00a0no advertising on Threads<\/em>. The content is only supposed to be monetised once it reaches one billion users. On the other hand, Twitter has nearly\u00a0240 million monetisable daily active users\u00a0since the company\u2019s last release before\u00a0Musk\u2019s acquisition last July:<\/p>\n Dynamic Product Ads on X allow advertisers to deliver the most relevant product to the right customer at the right time. With DPA Retargeting, advertisers can serve ads to targeted consumers,\u00a0 featuring products they have engaged with (e.g. added to their shopping cart) on the advertiser\u2019s website but haven\u2019t yet purchased. With DPA Prospecting, advertisers can acquire new customers who haven\u2019t visited their website via ads featuring products from your catalog that are most relevant to them.<\/p>\n X Amplify allows advertisers to align their ads with premium video content from the most relevant publishers. Amplify offerings are broken out into two ad formats:<\/p>\n A 1:1 pairing with a single publisher during a moment of your choice and Tweet-level control for the duration of the campaign. Please note that Amplify Sponsorships are not available to self-serve advertisers at this time.<\/p>\n Select the content categories of the videos that your video ad will be served on from 15+ categories, including\u00a0select Curated Categories\u00a0in markets where they’re available.<\/p>\n X’s Takeover products are the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tabs. Takeover placements are offered as Timeline Takeover (You can put your brand at the top of the conversation as the first ad of the day. With Timeline Takeover, your ad is the first ad when someone opens X.) and Trend Takeover (Put your ads alongside what’s trending, placing messages where the conversation starts on the Explore tab.)<\/p>\n Broadcast your biggest moments to the world and allow audiences to join in real-time. From product launches and conferences to watch parties and fashion shows, X Live helps brands maximize their best livestream content and drive conversation with the audiences that matter.<\/p>\n Collection Ads are a new way to browse, story tell, and purchase on X. In a Collection Ad, advertisers can showcase a collection of product images through a primary hero image and smaller thumbnail visuals below. With Collection Ads, consumers no longer have to swipe through individual cards as they would with Carousel Ads. All product features are displayed within a single view. Besides, advertisers have multi-destination functionality with Collection Ads, allowing them greater flexibility to link to unique product destinations and landing pages. Finally, with more creative space within Collection Ads, advertisers can highlight up to 6 unique products, services, or promotions.<\/p>\n Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. In addition, maximise the relevancy of your message by targeting by keywords in people\u2019s Tweets.<\/p>\n Depending on the type of audience that you intend to create, you will be given the opportunity to either upload list data or set specific activity parameters. Visit the help center page for your desired audience type to learn more about the creation process.<\/p>\n Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You\u2019re in complete control. There\u2019s no minimum spend, and you can start and stop at any time.<\/p>\n Select “Tweet composer (New)” from the “Creatives” menu. Create your Tweet,\u00a0keep the Promoted-only box checked, and hit “Tweet.” Repeat until you’ve created all of the Tweets you’d like to promote.<\/p>\n Select \u201cCreate campaign\u201d from the \u201cCampaigns\u201d drop-down menu in your Ads Manager. Follow the prompts to choose your objective and fill in your campaign details.<\/p>\n Tips:<\/strong><\/p>\n Once your campaign is live, you\u2019ll be able to track results in real-time from your Ads Manager dashboard.<\/p>\n In spite of its design flaws, Threads is still in user development, meaning that the product users are currently experiencing is not by any means finalised. In reality, Threads still poses a major threat to Twitter, mainly as a result of its unique onboarding process. When users sign up to Threads, they do so through their Instagram profile \u2013 and with the click of a button, they can import their following list onto Threads. So, almost automatically, users can follow accounts they have already shown interest in on Instagram. Threads\u2019 link to Instagram has been invaluable to its growth \u2013 and it might become the catalyst to Threads\u2019 headcount outnumbering Twitter\u2019s.<\/p>\n Firstly, Elon Musk was quick to react to Threads. The billionaire promptly sent a document\u00a0threatening to sue\u00a0the company, supposedly due to Meta having worked with former Twitter employees on Threads\u2019 development. More specifically, Musk\u2019s lawyer wrote: \u201cTwitter intends to strictly enforce its intellectual property rights and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.<\/em>\u201d Meta denied having any former Twitter employees on its engineering team.<\/p>\n Secondly, Twitter has changed its brand and logo from its famous blue bird to “X”. This is not merely a new logo design but a new company strategy. As technology advances, ChatGPT and\u00a0AI<\/a>\u00a0inspired the market revolution and Mr Musk also recently launched his long-awaited artificial intelligence start-up – xAI – in a bid to build an alternative to ChatGPT. Besides, WeChat is a messaging and social media platform that has evolved into one of the region’s biggest apps in terms of its range of services and number of users. The app let users pay for services through a finance system. Last year, it was estimated to have 1.29 billion users in China alone. The new logo and the above steps also indicated that Mr Musk wants to create a “super app” for a new kind of social media platform that includes AI, internal financial system and the original function of Twitter.<\/p>\n One of Threads most obvious design flaws is actually also its biggest advantage. The platform\u2019s tight link to Instagram does not enable users to create a Threads account without an Instagram. However, if you decide to try out Threads through Instagram and decide you don\u2019t like it, you cannot simply delete your account.\u00a0You would need to delete your Instagram profile, too.<\/p>\n Threads is also currently missing out on a big chunk of potential users \u2013 the entire EU. Since the\u00a0ChatGPT privacy fiasco, the European Union has tightened up its regulations surrounding data and privacy, as well as digital markets. Threads does not yet meet the necessary requirements, and EU users \u2013\u00a0including those using VPNs\u00a0\u2013 are currently banned as a result. Regardless, Threads\u2019 lack of compliance with EU regulations only adds to its user base\u2019s mounting list of concerns.<\/p>\n Another issue with regard to Threads\u2019 design is its lack of accessible features. This oversight comes at a particularly bad time, with other platforms including Twitter having updated their accessibility features after years of disabled users campaigning for them. Here are some of the features Threads is currently lacking:<\/p>\n As mentioned, Meta has a history of launching products in a bid to kill off its competitors. Most of the time, they failed. For instance, in 2012, Meta launched Poke, which aimed to copy Snapchat; it was shut down within two years of its launch.<\/p>\n For now, it is unclear whether Threads will see any long-lasting success and surpass Twitter, or whether it will join Meta\u2019s graveyard of unsuccessful projects. Nevertheless, it has certainly sparked important debates surrounding Meta\u2019s long-term intentions, data regulation compliance and web accessibility.<\/p>\n The choice of platform for advertising depends on various factors, including your target audience, advertising goals, and budget. Both Twitter and Meta’s platforms (such as Threads and Instagram) offer advertising opportunities, each with its own strengths and audience demographics.<\/p>\n Twitter has a large user base and is known for real-time conversations and engagement. It can be effective for reaching a wide range of audiences, especially if your target audience is active on the platform and your advertising goals align with Twitter’s format and features.<\/p>\n On the other hand, Meta’s platforms, including Instagram and Threads, offer visual-focused content and have a younger demographic. If your advertising campaign relies heavily on visual content or targets a younger audience, these platforms may be more suitable for your needs.<\/p>\n While Threads has a rapid development recently, it seems that Twitter is also having a big revolution to stay competitive in the market. Therefore, it’s essential to conduct thorough research and consider factors such as audience demographics, advertising features, targeting options, and campaign objectives before making your decision. Additionally, you can also consider running advertising campaigns on multiple platforms simultaneously to reach a broader audience and see which one would be best for your social media marketing. If you would like to learn more about social media professional management and advertising promotion, feel free to chat with\u00a0FlowDigital<\/a>\u00a0for more information.<\/p>\n","protected":false},"excerpt":{"rendered":" On July 5th 2023, Meta\u2019s new Twitter-like social media […]<\/p>\n","protected":false},"author":1,"featured_media":93584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-93581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/posts\/93581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/comments?post=93581"}],"version-history":[{"count":3,"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/posts\/93581\/revisions"}],"predecessor-version":[{"id":102419,"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/posts\/93581\/revisions\/102419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/media\/93584"}],"wp:attachment":[{"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/media?parent=93581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/categories?post=93581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flowclass.io\/zh-hant\/wp-json\/wp\/v2\/tags?post=93581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/flowclass.site\/wp-content\/uploads\/2023\/08\/50F4219A-909D-4E83-8FC2-BB9C730EE3D2-1024x614.webp\")
<\/figure>\n<\/blockquote>\n1.2 Meta\u2019s Expansion: Social Media Unification<\/h3>\n
2. From A Marketing Perspective: What Is The Difference Between Twitter And Threads?<\/h2>\n
2.1 Main Marketing Feature: Advertising (Ads)<\/h3>\n
Threads Ads?<\/h3>\n
6 Different Formats of Ads on Twitter<\/h2>\n
1. Promoted Ads<\/strong><\/h3>\n
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2. Dynamic Product Ads<\/strong><\/h3>\n
3. X Amplify<\/strong><\/h3>\n
Amplify Sponsorship<\/strong><\/h4>\n
Amplify Pre-roll<\/strong><\/h4>\n
4. X Takeover<\/strong><\/h3>\n
5. X Live<\/strong><\/h3>\n
6. Collection Ads<\/strong><\/h3>\n
5 Steps To Create A Twitter Ad<\/h2>\n
Step 1. Choose your target audience<\/strong><\/h3>\n
Step 2. Set a budget and pay for what works<\/strong><\/h3>\n
Step 3. Create your ads<\/strong><\/h3>\n
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<\/figure>\nStep 4. Build your campaign<\/strong><\/h3>\n
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Step 5. Launch and optimise!<\/strong><\/h3>\n
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<\/figure>\n2.2 Threads VS Twitter: Other Marketing Features<\/h2>\n
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3. Twitter & Threads: Which One Should I Choose?<\/h2>\n
3.1 Twitter’s Revolution<\/h3>\n
3.1.1 Musk’s Reaction<\/h3>\n
3.1.2 New Logo ‘X’: The Everything App<\/h3>\n
3.2 Threads’ Institutional Flaws<\/h2>\n
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3.3 Will Threads Fail?<\/h2>\n
Conclusion<\/h2>\n