A landing page is a solution if you’re looking for a quick way to expand your Hong Kong tutoring business. A landing page is a one-page website you create and use as a marketing tool.
It’s designed to convert website visitors into customers by getting them to take action (for example, signing up for your email list).
The best part?
You can build a professional-looking landing page without any coding knowledge.
At Flowclass, we provide a No-Code tool for educators to create landing pages that attract students and a booking & payment system to smoothen the enrollment process.
To help educators engage students, tools like Flowclass automate sending class reminders and collecting student reviews as testimonials to prove their traction.
So knowledge of coding is optional for building a website if you use online tools well.
This guide will demonstrate how simple it is to create a landing page that converts. Once built, your new landing page will be ready to go live on your WordPress site within minutes.
Start with Research Work
This is the time to research and find a few great landing page examples you can use as inspiration.
It’s good to know what you’re trying to build before you start, or it’s easy to get lost in the weeds and overwhelmed.
Additionally, you ought to know your target audience’s needs well.
If you need more time to brainstorm and create a persona for them, take some time to brainstorm and create a persona for them.
Find a Few Great Landing Page Examples
Find examples of great landing page builders like Flowclass. You do not have to find any templates or use extra editors because Flowclass is designed for educators with all the functions that your students need when they browse your page.
To check if your page looks effective, you may make reference to your competitors’ pages.
You may look at other tutoring businesses in your niche and find their websites, or simply search on Google for examples of landing pages similar to what you want yours to be.
Next, think about what makes them work well: are they using compelling imagery? Are their call-to-action buttons clear and easy to read?
Is the copy specifically targeted toward your target audience? If you see something you like, try implementing it into your design.
While it may seem like a lot of work, creating your landing page can be very simple. Your goal is to motivate people to contact you or sign up for your service.
The next step will be much easier if you do this right and build a good website.
Select With a Free Landing Page Template
Choose a free landing page template appropriate for your brand and business as your first step.
You want to ensure that the theme you choose has all of the features you will need, such as being easy to customize, responsive and mobile friendly, and easy to edit so that you can easily update it in the future.
To help narrow down your choices, below are some considerations:
1. Add your unique landing page content.
To add your unique landing page content, you need to import it into the landing page creator and then use the drag-and-drop editor to arrange your content.
- Importing landing page content
To import your landing page content into the builder, click “Import Files” at the builder’s top.
Select all your files and upload them in one go using this option (you can also import one file at a time). Once uploaded, you’ll see them in the list below.
You can also organise them by dragging them around so they appear in order. The last step is adding each file as an individual section on your template—so if there were two files named “header” and “footer,” those would be two sections now.
2. Customize your landing page styles
You can customize the styles on your landing page by changing the color scheme, font type and size, header image, background image and color, footer text, and more.
3. Configure your landing page settings
If you’ve followed the instructions above, your landing page should be set up and ready to go. Now we’ll walk through some settings you’ll want to configure before launching your page.
Add your contact information: Once you’ve confirmed that your content is on your landing page, it’s time to add more information about yourself (or the business).
Head to “Settings” and fill out a few fields here—the most important being a phone number or email address where people can reach out with questions or interest in lessons.
Set pricing: The next step is setting pricing for each lesson type in which students can enrol. Ensure pricing is visible on each lesson type’s description by clicking “Edit.”
You can also set prices for different classes—for example, if one student would like half-hour lessons vs another who wants an hour class—by creating entirely different listings within Uberflip and linking them together using [brackets].
For example: “[HALF HOUR LESSONS] ($20)” would display next to half-hour lessons while “[ONE HOUR LESSONS] ($40)” would display beside one-hour ones; both terms will direct people back here when clicked upon because both are hyperlinks!
Publish your Free Landing Page in WordPress
Install the free landing page plugin from your WordPress dashboard.
Add your new landing page to your website by choosing “Pages” and then clicking on “Add New” in the left sidebar of WordPress.
Configure your settings for the new page (which you will find under its edit link).
For example, you can set a title and subtitle for it, upload an image as a background, and specify whether it will open in a pop-up window, etc.–all without writing any code!
Click Publish at the bottom right corner of your screen when finished configuring all settings. You can introduce what courses you are providing, as well as the tutor group that you want to hold.
It doesn’t matter if you’re an expert in Coding or a total beginner. With Click funnels, anyone can create and launch fully functioning landing pages in minutes.
What do I need to do to build a landing page to attract students?
- Choose your template (or build your own)
- Add text, images, and videos to each page of the template (or use their drag-and-drop editor)
- Connect it to your favorite social media accounts
We hope this post has been helpful as you plan and implement your new landing page. We have introduced various quick tools for building a landing page.
Among the online tools, Flowclass is a relatively powerful web app that allows educators to market their courses and recruit students.
We provide a No-Code tool for educators to create landing pages with good interfaces that attract students and a booking & payment system to smoothen the enrollment process.
To help educators engage their students, we automated sending class reminders and collecting student reviews as testimonials to prove their traction.
FlowDigital is our subsidiary which provides direct digital marketing services to market educators’ courses. It allows educators to enjoy landing page creation + marketing services at the same time.
No coding knowledge is needed, no marketing experience is required, and we ensure the Google search ranking as well as the exposure of your page.
We specialize in assisting them in creating a compelling Flowclass site or company website and doing Search Engine Optimization for them. We also help them create targeted digital advertising campaigns using data captured from their Flowclass sites.